StoryTelling in 15 seconds or less
If there is one thing we have learned early on in our careers, it's that in order to survive and stay relevant you have to be willing to adapt and evolve as the industry shifts and changes. One significant shift that has happened since the rise in popularity of TikTok is the opportunity to tell stories in time frames that would have been unfathomable 10 years ago. This opportunity as well as the platforms that are shaping these trends (TikTok, Instagram, YouTube) are pushing creatives to rethink how stories can be told and shared in new and innovative ways.
It's relatively easy to make a video for TikTok and Instagram. Everyone is doing it. Even seven year old kids (and probably younger). Just grab a phone, shoot some video, add a caption, some music, some fancy effects, and voila, your video is available for millions to watch it. What isn't as easy though is creating compelling intentional stories, that promote a brand or product but still feel authentic, original and fun.
This is the challenge we faced as we began working with several influencers to help them creating content for brands they were working with. The influencers had their own unique style and personality that had to be preserved but we also needed to make sure that the brands we represented authentically and in a way that felt natural.
Strangely this often means putting aside our larger and higher quality production cameras, to capture footage with phones and GoPro's, ensuring the overall feeling of the content felt right and not too over produced. It also has lead us to many interesting locations that pushed the limits of both our physical and mental abilities and we strived capture images that were memorable and unique. But no matter where we filmed or what equipment we chose, each production was driven by the story we thought would work best.
